It can be time consuming to develop a social media strategy. Factor in the content creation for Facebook, Instagram, and LinkedIn and this can be overwhelming! However, the benefits your business and brand will gain, make this a must-do for anyone in the real estate industry. Continue reading to learn more about organic social media and the top three reasons you should be utilizing it to it’s fullest potential. 


What Is Organic Social Media?

Simply put, organic social media is any content you post to platforms such as Facebook, Instagram, or LinkedIn that is not backed by paid advertising (such as an ad campaign or boost). Unlike paid content that let’s you choose who sees it by their location or demographics, organic social media content will be displayed to a portion of your active followers. While the nature of this business model will typically result in fewer people seeing your posts, there are three key reasons why it’s important to be consistent in this area. 


1. Establish Credibility

Social media has turned into the go-to search engine when looking for (or researching) a business. Nearly 30% of internet users utilize social media to research a brand before making contact. The last thing you want potential clients to see is a Realtor who hasn’t been active on social media in the last six months; especially if you want to win their trust (and eventually their business) on your expertise in marketing the home they plan on selling soon. Staying consistent in the marketing of your listings and industry information on social media can establish instant credibility. 


2. Build Trust And Connections

Organic social media has another distinct edge over paid advertisements; you can better present your personality to establish a personal connection with your followers. Did you know that 76% of people are more likely to buy from you versus a competitor when they feel connected to your brand? 

Think of paid advertisements as a broadcast that needs to be direct and sales minded. On the other hand, organic content can give you the opportunity to start conversations with your audience by showing them what happens behind the scenes. This can include your hobbies, family, your connection with the community, as well as asking for direct input from your followers. Not only does this build trust, it also allows you to show yourself as an approachable person versus an intimidating brand or business. 


3. Improve Your SEO (Search Engine Optimization)

When was the last time you searched your own name on Google? Give it a try and see where your business shows up in the results – you may be surprised! Consistent, engaging content and backlinks (links that direct traffic back to your website) on social media can help improve your placement in search results. In a 2018 study, Hootsuite determined that there is a positive correlation between social engagements and change in rank.

What Is Your Social Media Strategy?

The benefits of consistently publishing (valuable) content to your social media are clear, but the first step to accomplishing this goal is to develop a social media strategy. Not sure where to start? We are here to help! Enter your information below for a free one-on-one social strategy review.