A FOCUS ON HDR PHOTOGRAPHY FOR REAL ESTATE LISTINGS!

By Wow VP of Sales Ryan Lieurance, Copy Editor for WOW - Nick Kellis

If you’re a successful Realtor, you already know that EVERY listing needs good photographs – professional photography – to stand out on MLS sites.

And especially to get maximum offers and top dollar for your Seller!

You also may be wondering “What is HDR photography – and why is it a great choice for showcasing my next real estate listing?”

I’m Ryan Lieurance, the VP of Vidtographer training for Wow Video Tours.  We shot 12,000 listings in 2021 alone!

I trained and continue to oversee, from Charlotte heading up towards Chicago, each of our Wow photographer / videographers – which is where our title for our “Vidtographers” comes from.

All of our Vidtographers are fully trained in both HDR photography and videography. 

There’s a lot of technical overlap in how you best showcase a home in both photos and video, so I’m going to give you some tips on how YOU can photograph your next listing.

But first, let’s talk about what HDR photography actually is…

HDR PHOTOGRAPHY – AN OVERVIEW (WHAT IT IS – AND ISN’T!)

First, we hear it from Realtors all the time: does the HD in HDR stand for “High Definition?”

And the answer to that is… NO! 

HDR stands for High Dynamic Range.

And we achieve that range – EVERY TIME WE SNAP THE SHUTTER – with a setting that shoots FIVE total still photos every time!

WHY FIVE PHOTOS PER SHUTTER CLICK?  (WHAT EACH OF THE FIVE SHOTS DOES)

So you get: 

  • A still photo that’s very Over-Exposed, that reaches into the room’s highlights! 
  • And you get a still photo that’s deeply Under-Exposed, that reaches into all the shadows!
  • Then the three shots in between that cover the whole (dynamic) range of each shot!

CAN YOU SHOOT A SINGLE STILL ON A GOOD CAMERA, OR YOUR CELL?  SURE, BUT…

Now compare that to a single shot.  Some agents still shoot a house with their cell phone – and cell phones do have a lot of latitude. 

But even THEN you’re limited in the details that single shot can capture.

And that’s the case even if it’s one of OUR single frames you pull out of an HDR blended photo (see the example in this month’s featured video)!

SO HOW CAN A REALTOR OR AGENT SHOOT HDR?

    • If you want to shoot HDR, here’s what you can do, go buy an HDR camera and follow the instructions! 

SHOOTING LIKE THE PROS – TIPS, TRICKS & TECHNIQUES FOR SHOWCASING ANY LISTING!

And finally, even if you just want to use your cell phone to shoot a listing, there are some techniques that work with ANY listing:

1. Shoot each room AS WIDE AS POSSIBLE

  • You want to stand in doorways, and always look to position yourself in wide areas.
  • Remember: BIG rooms = BIG $$$!

PRO TIP: If possible, don’t stand in the room you shoot!  OR stand with your back to the furthest wall!

      2. Center every room

      • Put the middle of the room in the middle of your frame.

      PRO TIP: Center a room on the Light Fixtures.  90% of the time, the light fixtures will be in the center of the room.  You’ll want  to center your frame on those fixtures!

          3. Get your camera LEVEL (shoot straight up and down)!

          • To make sure the vertical walls in the room are straight up and down, make sure your camera lens is level.
          • A DSLR camera will have an onboard leveler.
          • If you’re using your cell phone?  Use a tripod to get your shots level!

          GOT A LISTING?  GET SHOOTING!

          So there you have it – an overview of what HDR Photography is – and the advantages of using HDR photos to showcase your listing!

          Plus, you can IMMEDIATELY put to use these practical shooting techniques, the exact same techniques I teach our WOW Vidtographers to use to showcase every listing!

          Of course, we shoot HDR photographs and video for our clients ALL the time so, if you need any help, you can reach me at (937) 505-0444 or visit us at wowvideotours.com.

          Have a Wonderful, Wowful Day – and get shooting!