Your Marketing Tool Kit – What’s Essential to Best Market your Listing (and yourself)?

WOW Video Tours offers tons of diverse content products, bundles and add-ons! For ANY marketing product, you choose from ANY marketing company, instead of getting lost in the details? Realize every ordering option was created to solve an agent’s marketing pain point.

So look at every content product available as a specific tool in your “marketing tool kit” – then trust your expertise to pick just the right tool to solve your specific listing and branding need!

You probably imagine WOW Video Tours as a unique, almost-mythical place… a hip-to-the-skip, loft-like office much like you’d find in Venice CA or Manhattan’s Meat Packing District.

Except surrounded by – instead of the crush of traffic – corn and soybean fields.

A somewhat magical place where everyone under the same high ceilings thinks, talks and executes marketing every day – all day long – so you don’t have to…

And if that’s what you imagine, you’d be…exactly right! That’s pretty much it (check out the Team and other Branding videos on the WOWVideoTours.com to see it for yourself!).
Our fearless leader Todd Kivimaki has manifested a space with an attitude that’s all about promoting innovation and positive momentum, with systems that put serving our clients always first and foremost.
And no, that’s not just lip service. That’s the WOW Way…!
WOW offers A LOT of quality products and services that might take you a moment to wrap your brain around, especially when you’re wondering what’s best for your next listing. And also for establishing your brand!

But even if you don’t use WOW Video Tours for your marketing, the “marketing tool kit” you need to build is going to require the same approach, where you put to use your expertise — to evaluate your specific marketing focus for each listing or campaign. Then you implement just the right strategy, with just the right content specific to each property or campaign focus.

So we’re starting a new WOW blog series that’s going to spell it all out in the weeks ahead. A deep dive into how each product works for your listing and your brand. There might even be a video or two!

And to frame what WOW can do for you with each product, let’s start with the cliché’d “view from 30,000 feet.”

But even if you don’t use WOW Video Tours for your marketing (or don’t have access to a WOW team in your community), the marketing tool kit you need to build is going to require the same approach, where you put to use your expertise — to evaluate your specific marketing focus for each listing or campaign. Then you implement just the right strategy, with just the right content specific to each property or campaign focus.

Content tools – like the essentials, the bundles and the add-ons you’ll find on our WOW ordering page – are simply ‘aces in their places” for the specific venture (or adventure!) you have ahead of you.

You might be saying “But houses sell so easily?!” To which we say “well, the better the photos and video, the more bids. More bids = higher offers…
Plus, you also now have a professional quality presentation for your next Seller — at a time when Inventory is at an all-time low!”

First, we believe every realtor needs the Essentials for EVERY listing. We’re talking about quality, professional photos that showcase all the details of the house, in the best presentation. Then combine photos with the Video Walkthrough Tour – that puts prospective Buyers IN the listing, without having to be physically in the house (obviously a relevant point of concern during a pandemic).

Now it’s your turn: what do you think you need, to show you sellers you care? To get the top dollar for their listing? What are your listing-marketing essentials?

So it’s time to start building your “Marketing Tool Kit.” Like any good mechanic, you build on one tool at a time. What are your essentials? Of course, we at WOW think it’s professional HDR Photography and HD Walkthrough Tour video.

Now it’s your turn: what do you think you need, to show you sellers you care? To get the top dollar for their listing? What are your listing-marketing essentials?

Put those essentials in your Marketing Tool Kit, and you’re on your way to creating your own “system that serves” your clients – just like we do here at WOW.

Then, it’s time to focus on the tools that either take your listing-marketing to a new level – or even ways to increase your brand, so you’re on your way to winning your NEXT listing!

What content products can you add to enhance your Marketing Tool Kit even further? That’s for next time 😉

Next up – EXPAND YOUR “MARKETING TOOLKIT” WITH ADD-ON CONTENT THAT ALSO POSITIONS YOUR BRAND IN THIS CRAZY MARKET!